A marketing brain that makes things happen.

Kindling

Your next best actions.

This week
Posts live
4
New learnings
3

A conversation to start.

Dwarkesh PatelCEO · Lunar Podcast

Engaged with 3 of your posts.

Reach out

Keep the work moving.

In 2 days
Approve the next shoot4 ideas ready for your review
Next
Review the product filmVersion 2 · Awaiting approval
This week
Join the conversationTrent Reznor posted on X
This week
See who’s paying attention2 new people engaged with your work
Kindling

Nice work this week, Shaleen.

4 posts went live.
We learnt 3 new things about you.

Dwarkesh is ready to reach out to.

DP

Dwarkesh PatelCEO · Lunar Podcast

Engaged with 3 postsReach out ↗

2 new people engaged.

TSTimothy Smith1 post
JSJillian Skarsgard2 posts
See all engagers ↗

Your next best actions

Approve upcoming shoot
October shoot4 ideas need approval
In 2 days
Reach out to Dwarkesh
Dwarkesh PatelCommented on 2 posts
Within 2 days
Approve video deliverable
The product, in practiceVersion 2 · Needs approval
28 October
Join the conversation
Trent Reznor posted on XA conversation in your network
Within 5 days
The full workspace interface
Kindling

Nice work this week, Shaleen.

4 posts went live.
We learnt 3 new things about you.

Dwarkesh is ready to reach out to.

DP

Dwarkesh PatelCEO · Lunar Podcast

Engaged with 3 postsReach out ↗

2 new people engaged.

TSTimothy Smith1 post
JSJillian Skarsgard2 posts
See all engagers ↗

Your next best actions

Approve upcoming shoot
October shoot4 ideas need approval
In 2 days
Reach out to Dwarkesh
Dwarkesh PatelCommented on 2 posts
Within 2 days
Approve video deliverable
The product, in practiceVersion 2 · Needs approval
28 October
Join the conversation
Trent Reznor posted on XA conversation in your network
Within 5 days

A brain that knows your company.

Your story, customers, market, goals and expertise, all in one place. Kindling builds on what it learns, so every new idea starts with a deeper understanding of your business.

KindlingCompany knowledge
Founder conversation

How sales teams decide.

“How does a rep decide who to call on a Tuesday morning?”

“They look at the list, and they pick.”

Audience
Sales leaders building their team
Point of view
Practical examples over big claims.
Used in the next brief

How sales reps decide who to call.

What happens when a rep still has to guess who to call, even with a full sales stack?

Direction
Open with the founder’s conversation. Show the decision the rep has to make.
Format
Founder perspective · LinkedIn
The full company knowledge interface
KindlingCompany knowledge
Founder conversation

How sales teams decide.

“How does a rep decide who to call on a Tuesday morning?”

“They look at the list, and they pick.”

Audience
Sales leaders building their team
Point of view
Practical examples over big claims.
Used in the next brief

How sales reps decide who to call.

What happens when a rep still has to guess who to call, even with a full sales stack?

Direction
Open with the founder’s conversation. Show the decision the rep has to make.
Format
Founder perspective · LinkedIn

Know what to do next.

Turn everything Kindling knows into a clear marketing strategy and ideas worth pursuing. Your strategist helps uncover the stories and opportunities that can make the biggest difference.

KindlingContent brief
Founder perspective

How sales reps decide who to call.

Who it’s for

Sales leaders building their team

From your company knowledge

“How does a rep decide who to call on a Tuesday morning?”

“They look at the list, and they pick.”

Founder conversation · Sales decisions

Molly · StrategistKeep the question. Build the story around the answer.

KindlingGB

Your content plan.

14–18 July
This week3 pieces
14July
Founder perspectiveHow sales reps decide who to call.For review
16July
Customer insightWhat customers ask before the first call.Drafting
18July
Product demoThe product, in practice.Shoot booked
Next weekIn planning

How we choose who to call.

Founder perspective

How sales reps decide who to call.

Who it’s for
Sales leaders building their team
The idea
What happens when a rep still has to guess who to call, even with a full sales stack?
From your company knowledge
Founder conversation · Sales decisions

“How does a rep decide who to call on a Tuesday morning?”

“They look at the list, and they pick.”

Molly · StrategistKeep the question. Build the story around the answer.

The full planning interface
KindlingGB

Your content plan.

14–18 July
This week3 pieces
14July
Founder perspectiveHow sales reps decide who to call.For review
16July
Customer insightWhat customers ask before the first call.Drafting
18July
Product demoThe product, in practice.Shoot booked
Next weekIn planning

How we choose who to call.

Founder perspective

How sales reps decide who to call.

Who it’s for
Sales leaders building their team
The idea
What happens when a rep still has to guess who to call, even with a full sales stack?
From your company knowledge
Founder conversation · Sales decisions

“How does a rep decide who to call on a Tuesday morning?”

“They look at the list, and they pick.”

Molly · StrategistKeep the question. Build the story around the answer.

From idea to execution, all connected.

From creative briefs to finished work, everything comes together in Kindling. Collaborate with your strategist and Creative Team, give feedback and approve what goes out.

KindlingFilm review
For review

Manifold.
The product launch.

A launch film for robotics researchers evaluating their next policy.

Audience
Robotics researchers
Purpose
Introduce Manifold and invite early access.
A frame from Bifrost’s Manifold launch filmWatch the source film

Example feedback

OpeningLead with the evaluation problem before introducing Manifold.

Final frameKeep the invitation to early access visible.

Feedback and approval, together.Awaiting approval
The full review interface
KindlingFilm review
For review

Manifold.
The product launch.

A launch film for robotics researchers evaluating their next policy.

Audience
Robotics researchers
Purpose
Introduce Manifold and invite early access.
A frame from Bifrost’s Manifold launch filmWatch the source film

Example feedback

OpeningLead with the evaluation problem before introducing Manifold.

Final frameKeep the invitation to early access visible.

Feedback and approval, together.Awaiting approval

Get smarter with every move.

See who’s paying attention and what resonates with your buyers. Bring those insights into your next brief, so the work builds on what you’ve learned.

KindlingResponse
Engaged with your content
DW

David Wallace

CEO · Oddity

Engaged with 1 post

Last 7 days
Your next brief

How we choose who to call.

George’s story raised the question. Let’s follow it with a worked example.

Show one practical example of how a sales team decides who to contact next.

KindlingGB

Who’s engaging.

Last 7 days
3

people engaged with
your content

8 moved from aware to engaging.
5 discovered your company.
SS
Shaleen SharmaProduct Experience · Kindling

Commented on 2 posts

Reach out
MC
Matt CalvettiFounding team · Kindling

Engaged with 3 posts

Reach out
DW
David WallaceCEO · Oddity

Engaged with 1 post

Reach out

The response across your content.

People engaging

247+29

Engagements
32+2
Followers
200+2
Connections
11+5
Profile views
34+2
Impressions
12,667+234
Comments
11−2
Your next brief

How we choose who to call.

George’s story raised the question. Let’s follow it with a worked example.

Show one practical example of how a sales team decides who to contact next.

What’s reaching your target audience

Launch film
Piece to camera
Product demo
Customer story
The full analytics interface
KindlingGB

Who’s engaging.

Last 7 days
3

people engaged with
your content

8 moved from aware to engaging.
5 discovered your company.
SS
Shaleen SharmaProduct Experience · Kindling

Commented on 2 posts

Reach out
MC
Matt CalvettiFounding team · Kindling

Engaged with 3 posts

Reach out
DW
David WallaceCEO · Oddity

Engaged with 1 post

Reach out

The response across your content.

People engaging

247+29

Engagements
32+2
Followers
200+2
Connections
11+5
Profile views
34+2
Impressions
12,667+234
Comments
11−2
Your next brief

How we choose who to call.

George’s story raised the question. Let’s follow it with a worked example.

Show one practical example of how a sales team decides who to contact next.

What’s reaching your target audience

Launch film
Piece to camera
Product demo
Customer story

Great companies deserve
to be known.

Tell us what you’re building and who you want to reach. We’ll help you turn your story into attention, trust and demand.

Book a call