Who we are
Kindling is operated by Kindling Tech Pty Ltd (ABN 28 671 860 030), a company registered in Australia (“Kindling”, “we”, “us”). Kindling helps B2B companies build trust and distribution through the content they publish. This policy explains what personal information we collect, how we use and protect it, and the choices you have. You can reach us about anything in this policy at stan@kindlingtech.co.
Information we collect
Account information. When you sign up we collect your name, work email address and company details.
Connected social accounts. When you connect a social account (such as LinkedIn or X), you authorize us through the platform’s official authorization flow to act within the permissions you approve. This can include your basic profile, the company pages you manage, publishing the posts you create in Kindling, and how your posts perform (impressions, reactions, comments, shares and followers). We never see or store your password, and we do not access your private messages or your connections list.
Engagement on your posts. When people interact publicly with content you publish (for example, liking or commenting on your posts), the platform makes information about that engagement available to you as the post’s author. With your authorization we collect it on your behalf: the engager’s name, professional headline, public profile link and photo, and the text of public comments.
Public professional information. To help you understand your audience and market, we may use publicly available professional information about people and companies, such as name, job title and company.
Usage information. We collect standard product analytics about how you use Kindling so we can improve it.
How we collect it
- Directly from you, when you provide it.
- Through the social platforms’ official APIs, with your authorization, either directly or via certified API partners of those platforms. Authorization uses OAuth (with PKCE), the same standard used by Google, Apple and Microsoft.
- From publicly available sources and data providers.
What we use it for
- Publishing the posts you create, including mentions of people and companies.
- Analyzing which content topics and formats perform best for your audience.
- Generating data-informed content ideas and tracking performance over time.
- Helping you understand the audience your content reaches and the market you want to reach.
- Operating, securing and improving the service.
We never sell your data. We never share it with advertisers or third-party data brokers, and we never use data from connected platforms for advertising. We never post on your behalf without your explicit action.
LinkedIn and other platform data
Data from your connected accounts is accessed only with your consent, through the platforms’ official APIs, and only for the purposes described above. If you disconnect an account, we stop collecting data from it, revoke our access and delete its stored credentials. You can ask us at any time to delete the platform data we hold for you.
Storage and security
All credentials are encrypted at rest using industry-standard encryption (AES) and are never stored in plain text. Our service runs on reputable cloud infrastructure; your information may be processed and stored in Australia and other countries where our infrastructure providers operate. We limit access to personal information to what each system and team member needs.
Retention and deletion
We keep your information while your account is active and as needed to provide the service. Disconnecting a social account revokes our access and deletes its stored credentials. If you want your data removed, contact us at stan@kindlingtech.co and we will delete it. If you want to know what we hold about you, ask us. We will provide a full summary.
Your rights
You may request access to, correction of, or deletion of your personal information at any time by contacting stan@kindlingtech.co. If you have a privacy concern or complaint, contact us first and we will respond promptly. If you are not satisfied with our response, you may complain to the Office of the Australian Information Commissioner (oaic.gov.au).
Changes to this policy
If we make material changes to this policy, we will update this page. Questions? Reach out anytime at stan@kindlingtech.co.