Give your company storytelling and distribution superpowers.
Kindling is the marketing brain and execution system that helps ambitious companies become known and trusted by the buyers who matter.
We identify your biggest marketing opportunities, then bring together exceptional people and AI to make them happen.
Built for companies like
How Kindling works
Know what to do next.
Kindling gets to know your company, your customers and your ambitions. Your strategist and AI-powered intelligence identify the stories, opportunities and marketing moves that will drive results.
Your next best actions.
This week- Posts live
- 4
- New learnings
- 3
A conversation to start.
Dwarkesh PatelCEO · Lunar Podcast
Engaged with 3 of your posts.
Keep the work moving.
In 2 daysApprove the next shoot4 ideas ready for your reviewNextReview the product filmVersion 2 · Awaiting approvalThis weekJoin the conversationTrent Reznor posted on XThis weekSee who’s paying attention2 new people engaged with your workNice work this week, Shaleen.
4 posts went live.
We learnt 3 new things about you.Dwarkesh is ready to reach out to.
DPDwarkesh PatelCEO · Lunar Podcast
Engaged with 3 posts2 new people engaged.
TSTimothy Smith1 postJSJillian Skarsgard2 postsYour next best actions
Approve upcoming shootOctober shoot4 ideas need approvalIn 2 daysReach out to DwarkeshDwarkesh PatelCommented on 2 postsWithin 2 daysApprove video deliverableThe product, in practiceVersion 2 · Needs approval28 OctoberJoin the conversationTrent Reznor posted on XA conversation in your networkWithin 5 daysMake extraordinary work happen.
Kindling turns your best ideas into exceptional work. We bring together the right creative people and tools, handle everything from brief to delivery, and make it easy for you to review, approve and get it out into the world.
Meet the Creative Team
ContentReady for your review.
How sales reps decide who to call.
I had coffee with a head of sales last week. Thirty-something reps under him, the full Salesforce setup, the engagement tooling, all of it.
I asked him how a rep decides who to call on a Tuesday morning.
14 July · 12:00 pmApprove & scheduleGet smarter over time.
Kindling learns who’s engaging and what resonates with your buyers. Your company knowledge, feedback and audience response help sharpen your strategy and make your next move better.
Explore the product
Your audienceWho’s engaging.
Last 7 days3people engaged
with your contentSSShaleen SharmaCommented on 2 posts
MCMatt CalvettiEngaged with 3 posts
DWDavid WallaceEngaged with 1 post
8 moved from aware to engaging5 discovered your company
Storytelling that drives
business results.
Get Kindling working
for your company.
We get to know your business, sharpen your story, build your strategy and bring your first exceptional work to life.
And that’s just the beginning. Kindling keeps learning, finding new opportunities and helping you become known and trusted by the buyers who matter.
Book a call
Content planFounder perspective
How sales reps decide who to call.
- Who it’s for
- Sales leaders building their team
- From your company knowledge
- Founder conversation · Sales decisions
“How does a rep decide who to call on a Tuesday morning?”
“They look at the list, and they pick.”
Your questions,
answered.
Who is Kindling for?
Kindling is built for ambitious companies with something important to say. We work best with B2B founders and marketing teams who want to become known and trusted by the customers they need to win.
How do we get started?
We start by understanding your company, sharpening your story and building your marketing strategy. Then we bring your first creative work to life and set up Kindling to keep the momentum going. The starting engagement runs for 4–6 weeks.
What does Kindling cost?
The one-off starting engagement is from $9k. We confirm the scope and full cost in your proposal. From there, you can commission creative work, continue using Kindling with your own team, or work with a strategist. We agree ongoing access, support and fees with you.
What does Kindling actually do for us?
We help you decide what to do, then get it done. Kindling combines strategic intelligence, exceptional creative people and software to plan, produce and distribute marketing work. You stay in control of the important decisions.
Can Kindling work with our existing team?
Yes. Kindling works alongside your marketing team, giving them additional intelligence, creative expertise and execution capacity. Your team can carry out the plan, bring in specialists from our Creative Team, or work alongside us.
How much time will we need to commit?
You help us understand your business, share your expertise and approve the important work. Kindling handles strategy, coordination and execution. We agree your involvement at the start, including conversations, approvals and any filming.
What happens after we get started?
Your strategy, company knowledge and learnings stay together in Kindling, helping you find new opportunities and make your next move. Bring in the Creative Team when you need work produced, or continue with your own team and the support you choose.
How is Kindling different from an agency or AI marketing tool?
Kindling connects company knowledge and strategic intelligence with creative people and the software to carry the work through. The brief, feedback and audience response stay together, so each new piece builds on what came before.
Great companies deserve
to be known.
Tell us what you’re building and who you want to reach. We’ll help you turn your story into attention, trust and demand.
Book a call
MollyThe story about choosing who to call makes this concrete.